Isolation in Brave New World Essay - 816 Words

Isolation in Brave New World If ones different, ones bound to be lonely. -John The Savage In the Brave New World, people who are different from the normal standard are alienated and isolated from society because of their individuality. The society of the Brave New World is structured and ordered – the government attempts to control everything. Alienation in the Brave New World can be categorized into three areas, appearance, intellect, and morals. Bernard Marx was alienated in the Brave New World because of his general appearance. As an Alpha Plus, Bernard was unusually short and ugly. Suggested by Fanny, Bernards condition resulted from an error when he was still in a bottle, the workers†¦show more content†¦As an Emotional Engineer, Helmholtz had an extra power and aspired to use his gift to say something important, to write with words as X-rays and pierce the human soul. When Helmholtz wrote a rhyme about loneliness he was shunned by the University and the Principal threatened to expel him. However, for the first time Helmholtz was using his extra, latent power. Alienated from society because of his superior ability and intellect, Helmholtz was an individual seeking to arouse in others the emotions of loneliness he felt. Born and raised outside of the Brave New World, John developed a different sense of morality than in the Brave New World. John, raised by the works of Shakespeare and a mix of Christian and Native American religions and customs, believed in a sense of decency. The conflicting morals between John and the Brave New World can be seen in Johns courtship of Lenina Crowne, an Alpha Plus and prime example of Brave New World upbringing. Their differences can be seen after watching the feelies where John said to Lenina, I dont think you should see things like... this horrible film... It was base... it was ignoble. Johns reaction to the gratuitous sexually of the feelies revealed his attitude of respectability, while Leninas reaction to the feelies shows her acceptance of open sexuality. Also, conflicts of morality are seen in the scene in which John disclosed his love for Lenina.Show MoreRelatedIsolation In Aldous Huxleys Brave New World And The Kite Runner1543 Words   |  7 PagesAmir in A ldous Huxley’s Brave New World and Khaled Hosseini’s The Kite Runner face great internal struggles with alienation throughout their whole lives, many times making things worse for themselves than is needed, and forging their characters by fire; yet the natures of their hardships are inherently different, leading the protagonists down two disparate paths: one to personal triumph and the other to tragedy. John the Savage, the protagonist of Huxley’s Brave New World, is an oddity in the settingRead MoreJohns Character Development A Brave New World1394 Words   |  6 PagesIn Brave New World by Aldous Huxley, John’s identities are influenced by two opposite societies, and even though he tries to prove his manhood and change the framework of brave new world, he can’t gain real acceptance from anywhere. John’s mother, Linda, is from the brave new world but gave birth to him in the savage reservation and her different behaviors based on the framework of the brave new world caused John’s isolation in the savage reservation. John decides to move to the brave new world andRead MoreBrave New World By Aldous Huxley1293 Words   |  6 PagesIn Brave New World by Aldous Huxley, John’s identities are influenced by two opposite societies, and even though he tries to prove his manhood and change the framework of brave new world, he can’t gain real a cceptance from anywhere. John’s mother, Linda, is from the brave new world but gave birth to him in the savage reservation and her different behaviors based on the framework of the brave new world caused John’s isolation in the savage reservation. John decides to move to the brave new world andRead MoreAbnormal Perceptions Of Reality : The Bell Jar, And Cullen s Columbine1187 Words   |  5 Pagesof Reality Isolation causes people to spiral into a dark hole of dramatic loss of self worth and often times, the loss of their will to keep living. Humans are social beings, they are not meant to be isolated and feel alone in the world. In Huxley s Brave New World, Plath s The Bell Jar, and Cullen s Columbine, characters suffer from various types of isolation. The three types of isolation are, self-inflicted, social, and forced isolation. Although self-inflicted and social isolation cause individualsRead MoreThe Isolation Of Bernard Marx1073 Words   |  5 PagesRali Sloan AP English Literature and Composition - 2A Mrs. Peterson 16 August 2016 Brave New World Essay on the Isolation of Bernard Marx Aldous Huxley develops many of his characters in Brave New World by focusing on how their interactions with those around them influences their personalities. During this post-Ford era, the world has become extremely well-organized. Mass production, hypnopaedia, and narcotic usage are common practices promoted by those in power. However, Huxley quickly introducesRead MoreAnalysis Of Huxley s Brave New World 1326 Words   |  6 PagesRejoining Society In Huxley’s Brave New World, after struggling to fit into New London, John runs away to live in the lighthouse in isolation. In Boyle’s Trainspotting, Mark fights his heroin addiction in order to break free from drugs and his friend group to rejoin society along with the duffel bag. The lighthouse in Brave New World and the duffel bag in Trainspotting, suggest that after one is isolated from a society, he can only rejoin that society by being willing to conform to its values. AtRead MoreThe Brave New World By Aldous Huxley952 Words   |  4 Pageslonely†(Huxley 90), stated the savage John in Brave New World, by Aldous Huxley . In this novel, the government banned all kinds of human truth like friendship, love, books, and any emotions. The citizen cannot know the truth, because if they found out the truth, they will not trust science and the government. The citizens are fed with lies in order for the government to keep them happy and distracted from the truth, but it’s not real happiness. The Resident world controller Mustapha Mond says happinessRead MoreBrave New World: Embrace Misfits?1407 Words   |  6 Pagesnot fit to co-exist. In the novel Brave New World, those who do not fit are cast out onto an island far away from civilization. Those who are cast out are referred to as misfits. Looking at Aldous Huxleys novel Brave New World as a guide, should we embrace or shun the misfits in our own world? When a world is manipulated it is insuf ficient and flawed since those who have created it are imperfect. There are different types of misfits in the book Brave New World. They represent and illustrate howRead MoreComparison Between Brave New World and Freuds Future of an Illusion1640 Words   |  7 PagesFreud and the Brave New World: Science can replace religion as a means of creating a stable civilization. This is what Sigmund Freud believes, and this is what Aldous Huxley tries to prove. Freud in his Future of an Illusion states that religion allows men to act according to reason, and not their instincts. People are taught with a religious background and are taught about a balance of crime and punishment. Punishment will be cast upon men if men are unable to control their instincts and commitRead MoreBrave New World: the Alienation of John in Both Cultures Essays870 Words   |  4 PagesCursed to a life of isolation because of his appearance, values, and outrageous thoughts, John was alienated mentally, emotionally, and physically in both the Savage Culture and the World State Culture. Torn between keeping true to his virtues and conforming to society, the treatment of John highlights the values of both cultures in Aldous Huxleys Brave New World. Not looking like the rest of the Indians on the reservation hampered Johns ability to fit in with the Savage society. John wanted

The Transformation Then and Now - 2186 Words

â€Å"So God created human beings in his own image. In the image of God he created them; male and female he created them† (New Living Translation, Gen. 1.27). William Blake, in his poem â€Å"The Divine Image†, uses multiple literary techniques, such as personification and repetition, to portray his idea that man and God share many of the same divine qualities. He later wrote the poem â€Å"A Divine Image†, which contrasts with the first by discussing the negative aspects of human beings. These negative characteristics are emphasized through the use of metaphors and, again, personification. Although the same rhyme scheme is used throughout both of the poems, the structure of each varies greatly adding to the opposing ideas set forth in the second poem.†¦show more content†¦This statement also makes a direct connection between God and peace that implies that God brings peace anywhere that he observes the other three characteristics taking place. In the th ird stanza of the poem, the word â€Å"human† is repeated once in each line. This recurrence of the word seems to give these virtues a life-like feel by claiming that each one is associated with some part of a human being. By pairing this repetition with the personification in this stanza Blake effectively brought life to the virtues of mercy, pity, peace, and love. He also repeatedly started lines of â€Å"The Divine Image† with the word â€Å"and†. This repetition has the effect of combining the four qualities into a virtuous whole that represents the human being he believes every man is capable of being. Blake used repetition throughout â€Å"The Divine Image† to portray his idea that mercy, pity, peace, and love are the building blocks that make up God and allow humans to live virtuously and peacefully with each other. William Blake resorts to an unusual rhyme scheme in â€Å"The Divine Image† where the first, third, and fifth stanzas have an ABCB pattern, while the second and fourth stanzas have an ABAB pattern. This pattern of rhyming gives this poem a more song-like feel, which is fitting due to the fact that it was published in Songs of Innocence (Gradesaver, Songs of Innocence and Experience Summary and Analysis). This atypical rhyme scheme isShow MoreRelatedThen And Now : Transformation Of Childhood889 Words   |  4 PagesThen and Now: The Transformation of Childhood Several people have said it: The children are the future. Ensuring that kids have a wholesome environment to grow up in is of utmost importance when our destiny is at stake. Unfortunately, childhood has drastically transformed from the time my parents were kids until now. Growing up when my parents were young was better than growing up now because they played outside more, and had more wholesome family lives, which assisted them in become better adultsRead More Transformation in Heart of Darkness and Apocalypse Now Essay1685 Words   |  7 PagesTransformation in Heart of Darkness and Apocalypse Now      Ã‚  Ã‚  Ã‚   Since Francis Ford Coppola’s   Apocalypse Now was based on Joseph Conrads novel, Heart of Darkness, it is possible to draw many parallels between the two works. Both can be interpreted as metaphors for a journey through the inner self, and each has its own particular message to convey. In many ways they also appear to have similarities to Arthurian Legend, in particular the quest for the holy grail, and other allegorical journeyRead MorePost World War II : A Major Transformation Into What Is Now Globalisation?1806 Words   |  8 PagesPost World War II, internationalisation underwent a major transformation into what is now globalisation. While the concept of internationalisation keeps the nation what it was at the core and maintains the cultural practices, globalisation integrates nations into one economic area due to free trade and capital mobility. It is incredibly difficult to look at globalisation objectively as a black and white issue because there ar e both helpful and hurtful things about it. When once it took months ofRead MoreFranz Kafka s The Metamorphosis814 Words   |  4 Pagessuddenly finds himself transformed into an insect. As the story progresses, the reader can see how Gregor’s physical transformation triggers different emotions among the Samsa family. The situation is far from quintessential, and as a result of this sudden transfiguration, each person in the family changes drastically. While Gregor went through a horrid physical transformation, he may not have been the only family member who went through a metamorphosis. Although Gregor’s mother and father bothRead MoreEssay On Linear Function901 Words   |  4 Pagesnegative of the original function; that is, the rule for this transformation is -f. To see how this works, look at the graph of h(x) = x2 2x - 3. Toimagine this graph flipping upside-down, imagine that the graph is drawn on asheet of clear plastic that has been placed over a drawing of just the y-axis, andthat the x-axis is a skewer stuck through the sheet. Whatever you had gotten for x-values on the positive side of the graph, you are now getting for x-values on the negative side of the graph, andviceRead MoreTransformation Of The Novel The Ghost By Teal Swan920 Words   |  4 Pages Transformation in Stories Authors use transformation in stories to scare people. Some examples are supernatural, the unknown, and death. Some people are also afraid of murders while some afraid of heights but enjoy scary movies. Someone can go from not liking to be scared to enjoy being scared; that is a form of transformation. A quote by Teal Swan explains what we are afraid of and why. â€Å"We do not fear the unknown. We fear what we think we know about the unknown†. Supernatural transformationRead MoreIn Franz Kafka’S â€Å"The Metamorphosis† Gregor Samsa Dreads1576 Words   |  7 Pagesso absorbed unto his duties that he does not care that he has been transformed into an insect. His transformation is the result of feeling alienated from his family as he works every day to support. Gregor had dedicated his life working for the sake of his family. Subsequently, Gregor’s new body prevents him from being able to go off to work to fulfill his responsibilities. Although his transformation relieves him of what he dreads it is others around him which it frightens the most, particularlyRead MoreDigital Transformation Research Paper729 Words   |  3 PagesChanging Role of HR in Digital Transformation IoT and advanced technologies are expected to replace all the conventional tools and systems at the workplaces with their digitized versions by 2022 in all the top ten economies of the world. Now, the question arises, do the traditional businesses are ready to adopt digital transformation? If ‘Yes’ then, are they prepared enough to exploit this transition, efficiently and effectively? CEOs, COOs or CXOs cannot reply to this question rightly and honestlyRead MoreGregor Samsa Symbolizes Change in Metamorphosis by Franz Kafka 520 Words   |  3 PagesTransformation in the world happens when people are healed and start investing in other people- Michael W. Smith. Change plays a key role in one’s life. Change is what makes one’s life different from usual; change is needed in everyone’s life in order to maintain the fluency of life. The character Gregor Samsa’s in the book â€Å"Metamorphosis† by Franz Kafka symbolizes change, in which he ge ts transformed into a large insect. Change literally means to make or do something in a different manner to getRead MoreMetamorphosis Essay1033 Words   |  5 Pagesview Gregor Samsa’s transformation as a metaphor while considering Grete Samsa, Gregor’s sister, transformation as literal. In addition, there are four family members that make up the Samsas. Gregor Samas, being the protagonist in the story, Grete Samas, Mr. Samsa who is their father, and Mrs. Samsa who is their mother. With that in mind, in my paper I will consider the perspectives of Gregor and Grete while considering the other two characters, and how they undergo transformations. Currently, in

How Do Men View Women Free Essays

How Do Men View Women There are different variables that play into why women are viewed as objects. In today’s society media plays a role on how men view women. As one can see on television commercials and magazines, this adds to why men view women as sexual objects. We will write a custom essay sample on How Do Men View Women or any similar topic only for you Order Now Although all women are not the same and are individually different, the question remains how should a man look at a woman? In the passage, Looking at Women written by Scott Russell Sanders, he uses different examples to demonstrate the connection between how women present themselves and how they are viewed by men. The following rhetorical strategies are being used by Sanders to make his argument: begging the question, causal relationship, and backing. Sanders uses begging the question when he describes his first sexually attracting experience at the age of eleven. Him and his friend Norman sat in their car as the young girl with the pink shorts walks by. He tried to understand how the young girl had the ability to make him feel the way he did. He states, â€Å"I sank into the seat, and tried to figure out what power had sprung from that sashaying girl to zap me in the belly† (180). Did the young girls dressing in reveling clothes and walking around presenting her self the way she did cause him to shift from one world to the next? The passage mentions that the girl left very little to the imagination as her pink halter bared her stomach. Sanders also demonstrates begging the question in his passage when he goes into depth explaining his first encounter with a naked woman through photographs. He explained as he entered college his roommate hanged photos of playboy magazines. Further he describes that he would dwell over the poster and ask himself why did he see them as objects and not human beings. As mention before this contributes to why woman are viewed as sexual objects. The second rhetorical strategy used by Sanders is casual relationship. He explains how he invented mythical lives for the woman in the playboy photos. Further he adds how he has put woman in just another category of objects for sale along side sports car and liquor. Nonetheless, he felt that the women in the photos humanity were reduced. He elaborates on how this effected on how he viewed women as he mentions, â€Å"How did it affect my way of seeing ther woman, those who would never dream lying nude on a fake tiger rug before the million- faceted eye of a camera† (182). Sander feels that through pornography that respect for woman has been lost. Sadly women are no longer seen as human beings with goals and a life of their own, but rather as objects. As Sanders describes, â€Å"woman in the photo would become merely another category for sale† (182). Casual relationship is demonstrated by the wa y men view woman due to how they are presented. As Sanders explains in the passage whatever the women’s motives, these women had chosen to put themselves on display. Lastly the author demonstrates backing by using other sources in his passage to substantiate his argument and make his point. Sander states, â€Å"While he was president, Jimmy Carter raised a brouhaha by confessing in a playboy interview . . . that he occasionally felt lust in his heart for woman† (183). Sanders used numerous backing when talking about men lusting over women. He emphasizes that media causes men to focus on women’s sexuality. Sanders also used American poet and physician Carlos Williams to further elaborate on backing. Williams admits, â€Å"I am extremely sexual in my desires . . . A man does with it what his mind directs† (183). Sanders explained how William has spoken for men and how they think. The author also demonstrates how writers did not have respect for women, as Simone de Beauvoir clarified in his novel, The Second Sex, refusing to show the good in women; but rather focus on women’s sexuality. Beauvoir states, â€Å"She arouses in him in submissively making herself a thing† (184). Sander further explains that women dress themselves as dolls, and he doubts that men are entirely to blame for the women turning into sexual dolls. The author is explaining that not only men are to blame for women being viewed as sexual objects. Yet, women add to this view by how they present themselves through the media. In the beginning of Looking at Women Sanders tell a story of seeing a young girl walking down the street. That was the beginning of his never-ending battle, for trying to see women for what they are human beings and not objects. He sums up why he thinks men degrade women, and how men should look at women. Throughout his passage he uses the above rhetorical strategies to persuade his audience in his argument. Works cited Sanders, Scott R. The Norton Reader: An Anthology of Nonfiction. 13th ed. New York: W. W. Norton , 2012. Print How to cite How Do Men View Women, Papers

Automobile Company Commercial Design and Distribute

Question: Describe about the Automobile Company for Commercial Design and Distribute. Answer: Introduction to Automobile Company Generally, an automobile company primarily is the organization that manufactures design and distribute commercial as well as passenger vehicles in the market. An automobile is also provides and designs turbomachinery, engines, motorcycles, cards, and other passenger and commercial vehicles. Moreover, it is also found that, million vehicles including cars, bus, motorcycle, are produced and designed by the automobile company. Moreover, automobile company is also sells different products including vehicle parts, accessories, engines etc in the different nations. Moreover, an automobile company develops its unique image in the eyes of global consumers by using cost leadership strategies that helps in improving the market share in the international market. Apart from this, it is also important to know that, in order to produce and sell products its products, automobile company is use customer friendly business strategies and practices. Finally, it can be said that, all these things helps an automobile company to gain maximum market share (Jalopnik 2015). Volkswagen, Global In the current time, VOLKSWAGEN is one of the leading, most profitable, biggest and market leader in the global Automobile business sector. In addition to this, it is found that, it is the largest automaker company of Germany in term of total market share, revenues, sales, level of profitability. Moreover, it is also important to know that, VOLKSWAGEN was founded by German Labour Front in the year 1937 at Wolfsburg, Germany. It is also the largest provider and producers of luxury models at affordable prices worldwide. According to the financial report of the company, the total revenues of the company are 245 billion USD. Additionally, it is the worlds second biggest manufactures of vehicles after the Toyota (Volkswagen Group, 2016). Along with this, by producing a wide range of vehicles at the most affordable and low cost, the company had maintained the largest market share in Europe. For case, according to the Fortune Global 500 list of 2016, the company is the market leader in the Automobile sectors. The main passenger cars sold by the company worldwide are Bentley, Audi, Porsche, SEAT, Lamborghini, Porsche etc. On the other hand, the commercial products/ vehicles are sold by the company under the marques MAN, Neoplan, Scania etc (Green, 2008). Along with this, it has more than 340 subsidiary organizations in the different countries. Furthermore, the automobile business operations of the company have in more than 150 nations with approximate 100 production units/ facilities. It is also the worlds most trusted auto brand that produces new designs of vehicles based on the technology. Finally, it can be said that, the company VOLKSWAGEN is well known in the global world for its quality and innovative vehicles. This had helped the company to compete in the automobile sector effectively (Volkswagen, 2016). At the same time, it is also accessed that, there are various service centers, branches and offices are also established by the company at the different location of the global world. Introduction of Volkswagen in Australia (VW) Volkswagen Australia Ltd was established and developed in the year 1957 in order to provide low cost passenger and commercial vehicles. Moreover, the founder of the company was Volkswagen AG of Germany and different distributors of the Australia. In addition to this, for the purpose to expand and grow the business in Australia, the company acquired the vehicle assembly facilities of Martin King at Clayton in Victoria. In the year, 1957, Volkswagen (Australasia) Pty Ltd was formed in the nation. After some years, the 100,000th Volkswagen was produced in Australia. Moreover, in the year, the company had launched its official website in the country (Volkswagen Australia, 2016). In addition to this, it is also accessed and found that, Country Buggy was developed by the company as a unique model in the Australia in 1967. Moreover, the company had maintained its total market share in the Australia in order grows. In the current time, Volkswagen is selling more than 14 different models within the Australian automobile sector. In the current time, it is the most selling vehicle company in the Australia. On the other hand, it is also analyzed that, the company is also providing, designing and producing a lot of brands within innovative models in the country in order to satisfy the Australian customers effectively. Moreover, both types of vehicles provided by the company are highly innovative with unique deigns (Volkswagen Australia, 2016). Problems/ issues Encountered by Volkswagen in Australia In the current time, Volkswagen, Australia has strong business operations in the country. Based on the customer feedbacks, and reputation of the company in the Australian market, it is found that, there are a lot of serious issues/problems/challenges are faced and encountered by the Volkswagen in Australia (Kennedy, 2012). These issues negatively affected the success, profit level, market share, profitability and reputation of the company. For example, the company had failed to follow ecological and environmental standards and rules. Moreover, the rules, regulations and laws of the Australian Automobile industry were not properly and effectively followed and applied by the company in the Australia that create several legal and political issues in the front of the company Volkswagen (Kapferer, 2012). On the other hand, in the Australia, issues related with the labor laws and minimum wages are also encountered by the Volkswagen in Australia that developed negative image of the company in the front of customers. Moreover, it is also found that, the company had failed to fulfill its corporate social responsibilities related functions in the market (Sercu, 2009). For case, the CSR functions were not effectively and properly achieved by the company in the Australia. Along with this, it is also important to know that, several issues or challenges with regards to quality of engines and vehicles are also faced by the Volkswagen in Australia. For instance, due to offering of number of vehicles, Volkswagen, Australia had failed to maintain the level of quality standards. All these issues not only affected the business performance and market share of the company negatively but also created negative it image in the front of internal and external stakeholders (Smith, 2013). Recently, it is admitted by the Volkswagen Australia that more than 91,000 vehicles are sold by the company with emissions-masking software in the Australian market. Due to this, several passengers and commercial vehicles are recalled. The software, designed to mislead emissions tests, has caused a global scandal for Germanys largest automaker. The consumer watchdog of Australia is trying to investigate and analyze this issue. The company is founded guilty so strict legal actions costing would be taken soon for making misleading claims. In the same way, it can be said that, disappointments of the programmed transmission (known as DSG, or direct move gearbox) are high on the rundown of protestations, with a few proprietors asserting they've been compelled to pay up to $8000 for repairs. Numerous are stating they won't purchase another Volkswagen accordingly (Hagon, 2013). Overall, it can be said that, various serious challenges and issues are faced and encountered by Volkswagen in Aus tralia. Recommendation/Suggestion On the basis of above identified issues and challenges faced by Volkswagen in Australia, it is suggested and recommended to the company that it should focus on adopting innovative, specific and dynamic business strategies and methods. For example, it is suggested to the company that, the company should adopt, apply and follow the rules, laws and regulations of the Australian automobile sector proposed by the government properly and accurately. Additionally, the company should develop innovative policies to deal with the political and legal issues and also follow the labor laws in an effective and proper manner (Watanabe, 2009). On the other hand, the importance of CSR should be understood by the company and its management and try to fulfill such functions ethically and professionally. At the same time, the company must also follow and adopt the quality standards in designing and producing of their vehicles and maintain the quality of their brands effectively (Berger Luckmann, 2011). Along with this, it is also suggested to the company that, it should try to manage the issues related to DSG GEARBOX and other challenges by using strategic business strategies in order to reduce the dissatisfaction of the customers effectively. Moreover, before launching any vehicles in the market, the company Volkswagen should cross check different aspects related to vehicle safety, security etc. Hence, it can be recommended to Volkswagen that all these strategies must be used effectively (Jalopnik, 2015). Conclusion Based on the above facts and analysis, it is concluded that, Volkswagen is second largest automobile company that sells and design both passenger and commercial vehicles in the global world. In addition to this, it is also found that, Volkswagen is a multinational company of Germany that providing a lot of vehicle with different brands. Additionally, Volkswagen was come into the Australian automobile industry in the year 1957 to offer the quality vehicles. In addition to this, it is also concluded and summarized that, in the Australian market, different kinds of serious issues/problems and challenges are faced by the company that created negative image and reduce the level of profit and market share directly. Finally, it can be said that, it should adopt specific business strategies and ways to deal with such issues. References Berger, P. Luckmann, T. (2011). The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Australia: Open Road Media. Green, D. (2008). From Poverty to Power: How Active Citizens and Effective States Can Change the World. UK: Oxfam. Hagon, T. (2013). Failure to fix issues worse than damage of recall. Available at: https://www.drive.com.au/motor-news/failure-to-fix-issues-worse-than-damage-of-recall-20130531-2nha9.html {Accessed on: 21 Sept, 216}. Jalopnik (2015). Jalopniks Book Of Car Facts And History Even Gearheads Dont Know. Australia: Gawker Media Group. Kapferer, J.N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking. USA: Kogan Page Publishers. Kennedy, C. (2012). The World Beneath. USA: Atlantic Books Ltd. Sercu, P. (2009). International Finance: Theory into Practice. Australia: Princeton University Press. Smith, R.D. (2013). Strategic Planning for Public Relations. UK: Routledge, 2013 Volkswagen (2016). Our Models. Available at: https://en.volkswagen.com/en/models.html {Accessed on: 21 Sept, 216}. Volkswagen Australia (2016). About Us. Available at: https://www.volkswagen.com.au/en/company/volkswagen_australia/volkswagen-in-australia.html {Accessed on: 21 Sept, 216}. Volkswagen Group (2016). About Us. Available at: https://www.volkswagenag.com/content/vwcorp/content/en/homepage.html {Accessed on: 21 Sept, 216}. Watanabe, K. (2009). Problem Solving 101: A Simple Book for Smart People. Australia: Portfolio.